Retargeting does not necessarily mean endlessly displaying the last three articles visited on a website using a badly designed ad. With ADventori, retargeting means choosing a personalized solution that reflects your brand image. Our technology allows you to combine multiple data sources for use in dynamic, story-based retargeting. Example data sources include weather, geolocation, web-to-store, points in time and multivariate testing.
ADventori will advise you on the retargeting scenarios to deploy, tailored to your strategy. We will help you decide on the best product recommendation protocol to apply.
Our DCO technology is compatible with shopping networks such as Criteo and your favorite demand-side platforms (DSPs). This will help you maintain consistent messaging between acquisition and retargeting.
Here are a few examples of campaigns we’ve worked on:
- Changing the message and the offer as impressions are made – Nissan
- Dynamic retargeting by including more unusual elements such as weather, a configured product, stock price, the nearest store, top sellers, etc. – Transavia – Ford
- Tailoring the message based on the page abandoned and the stage reached in the conversion funnel – Canal+
- Optimizing a campaign using multivariate testing – Médecins Sans Frontières
Check out other examples of campaigns that use the retargeting scenario.