La Poste – Mon Timbre en Ligne

Campaign goals

Acquisition and retargeting campaign for the “Mon Timbre en Ligne” service from La Poste

Scenarios

The message of the banner is adapted depending on :

• The user’s progress through the conversion funnel (DMP segments)
• The weather at the user’s location

Data used

• User’s location and weather
• Advertiser’s DMP
• Wording and images