Objective
Acquisiton and retargeting campaign.
Scenarios
- Acquisition: depending on the user’s profile, the banner displays a corresponding car model; the visuals and wordings are adapted based on 4 segments (design, luxury, safety, tech performances).
- Retargeting: the banner displays the last car model seen by the user.
Data used
- Advertiser data
- Wordings & visuals
Click on the images below to launch the videos
Design
Safety
Luxury
Tech perfomances