Auto

Objectives Acquisition and retargeting campaign, web-to-store, on desktop, to promote five models of Ford vehicles. Scenario Acquisition Depending on the user’s location, the banner displays a vehicle model and the nearest retailer and the number of vehicles available in stock. Retargeting The banner displays the car seen by the users on Ford’s website. Data Used … Continued

Objectives Acquisition campaign and retargeting (IT) to promote the new Qashqai diesel vehicles.Desktop & mobile formats Scenario Acquisition Depending on the user’s profile, the banner displays a corresponding Qashqai model (diesel or gasoline affinity)A/B test on the different messages of the banners. Retargeting Adaptation of the message, CTA and redirection link according to the Internet … Continued

Objective Retargeting campaign for Michelin Scenario The banner highlights the latest tires consulted by the Internet user on Michelin’s website (reproduction of the visual and average rating of the reviews). Multi-variant testing of the carousel and the time spent on the product page. Data Used User pathWording & visuals Last tire consulted Carousel of the … Continued

Objectives Web-to-store campaign. Native advertising on desktop and mobile.Objective: to increase traffic on concession. Scenario Depending on the user’s location, the banners highlight the nearest concession to the internet user. Data Used User’s locationData on the concessions: addresses, contact details, etc.Advertiser data: visuals, wording, dates User’s location – Paris 75015

Campaign goalDrive-to-store campaign for the Ford car dealers.ScenarioGeolocalisation of the userDistance with the closest car dealership is displayedClosest cardealership address is displayed.DataUser’s locationFord car dealerships address   QuimperBagneux Caen Nice 

Campaign goals Acquisition & retargeting campaign in 5 countries (France, Germany, Italy, Spain, United Kingdom) for the Nissan Juke.ScenariosAcquisition Multivariant testing of several elements of the banners:Nissan Juke’s USP (Bose equipment, Around View Monitor, personalisation…)Wordings to present USPCar model colorCTA… Retargeting Message, CTA and redirect link will be adapted, depending on:Visited pages by the userIts … Continued

Campaign goalsBranding campaign (standard IAB formats + skins). KIA takes advantage of its FIFA Worldcup Official Sponsor status to promote the KIA Stonic.ScenariosDepending on the competition schedule, the banners display:Before de games: countdown before the next match and presentation of the involved teamsDuring the games: real-time scores and reaction to notable actions (cards, goals, penalties…)After … Continued

Campaign goals Increase trafic in Skoda car dealerships Optimisation of the conversion funnel Scenario DCO Banners Banners display 5 different cars, on 5 IAB formats Display the closest car dealership address. Dynamic Landing Page Header is adapted to the car model clicked in the banner. Car dealerships order is displayed depending on the user’s location. … Continued

Campaign goals Increase traffic in Dacia car dealerships Optimisation of the conversion funnel Scenario DCO Banners Banners display 2 different cars, on 4 IAB formats + 1 native Display the closest car dealership address.Dynamic Landing Page Header is adapted to the car model clicked in the banner. Car dealerships order is displayed depending on the … Continued

ObjectiveAcquisition campaign which aims to generate traffic to Audi Used Vehicules website and promote car dealers. Contextual ad banners on Leboncoin.ScenarioBased on the user’s search on Leboncoin:The searched car model or a corresponding one is available in the nearest car dealer: the banner displays the name and visual of the car model, available stock as … Continued

Campaign goalsPre-roll video campaignAcquisition and retargetingDrive-to-Store : highlight Mini car dealershipScenarioThe video will highlight the closest car dealerships, depending on the user’s locationThe name and address of the car dealership is displayed in an overlay and the final sequence.Data usedUser’s locationAddresses of the car retailers   Click to see the video displayed to a user located in Paris   Dynamic … Continued

ObjectiveAcquisiton and retargeting campaign.ScenariosAcquisition: depending on the user’s profile, the banner displays a corresponding car model; the visuals and wordings are adapted based on 4 segments (design, luxury, safety, tech performances).Retargeting: the banner displays the last car model seen by the user.Data usedAdvertiser dataWordings & visuals  Click on the images below to launch the videos  DesignSafety Luxury Tech … Continued

Renault

ObjectiveAcquisition campaign promoting the Audi Q2, pre-roll and in-read video formats.ScenarioThe video displays a dynamic wording (#Wording) corresponding to the user’s thematic: design, sport, travel, chic, buzz etc.Data usedBuying thematicsWording corresponding to the thematics    « Buzz » thematic         « Chic » thematic  « Travel » thematic 

ObjectiveAs part of the launch of Nissan’s new Qashqai, creation of a Web-to-Store package in exclusive partnership with 366 agency.Formats: desktop 300×600 + mobile in app 320×480.Features & scenarioThe banner incorporates a video and an interactive Store Locator.The Store Locator displays the nearest car retailers and their details, once the user has clicked on the … Continued

Campaign goalsCreation of a packaged Drive-to-Store format, in exclusive partnership with Agency 366 for Renault.Formats : 300×600 + 320×480 mobile in appFeatures and scenarioBanner integrating a video part + a drive to store part.Video3 different videos displayed in random : one by Renault car model (Kadjar, Mégane & Zoé).Drive-to-storeInteractive Store Locator, displaying car retailers nearby, … Continued

Campaign goalsTo highlight several Renault after sales servicesIncrease trafic in Renault car dealershipsOptimisation of the conversion funnelScenarioDynamic Banners and Native adsBanners display 3 different services, on 5 IAB formats + 1 native format.Display the closest car dealerships address.Dynamic Landing PageHeader is adapted to the service clicked on the banner.Car dealerships order is displayed depending on … Continued

Objective  Acquisition and retargeting campaign promoting Audi vehicules, contextualized on Leboncoin, La Centrale and Caradisiac websites.ScenariosAcquisition scenario: Depending on the user car search on the partner website, the banner displays a similar model of car by Audi.Retargeting scenario: The banner displays the car seen by the user on Audi’s website. When clicking, redirection to the … Continued

ObjectiveAcquisition and retargeting campaign promoting Volkswagen vehicles.ScenariosAcquisition scenario, contextualized on Leboncoin, La Centrale and Caradisiac: Based on the user’s search or the content of the visited page, the banner displays a similar car model by Volkswagen.Retargeting scenario: The banner displays the Volkswagen car model seen by the user.Data usedLeboncoin & Caradisiac dataCar models cross-reference table   … Continued

ObjectiveAcquisition and retargeting campaign promoting Seat’s Private Sales and encouraging online registrations.ScenariosAcquisition scenario contextualized on Caradisiac: Based on the user’s search on Caradisiac, the banner displays a similar car model by Seat with its matching percentage of promotion.Redirection to Seat’s Private Sales registration page.Retargeting scenario: For users already registered on Seat’s Private Sales website, the … Continued

Campaign goalsRetargeting campaign to develop parking booking in the Lyon’s Airports.ScenarioThe banner message will evolve depending on : The abandonment step:Home page : generic messageParking search + dates : the banner will display the departure day and the best offer of the period. Abandonment at the payment level : message to prompt buying act. The … Continued

Campaign goalsTo display a contextualized native ad depending on the user’s search.Scenario1) The native ad is only displayed if the user makes a research on keywords listed by the advertiser2) Based on the user’s search, the banner will display:The image of the most relevant car modelThe number of car of this category, available in close … Continued

Campaign goalsRetargeting & Acquisition campaign – since 20th March 2014.Attract the attention of the users who did not complete the rental process and display the most relevant offer.International campaign : 5 campaigns / 7 languages / 10 countriesDisplay and Mobile ScenarioScenario divided in 4 levels Acquisition Display a message/offer depending on the targeting. Retargeting Website … Continued

Campaign goal To demonstrate the benefits of the new Renault’s ZOE autonomy (300km), We are social designed the #ZOEcityBreak campaign. This campaign is accompanied by a DCO display campaign, highlighting “exotic places” accessible in Renault ZOE. ScenarioGeolocation of the userRandom display of more than 20 “exotic” places, accessible within 200kmData usedUser’s locationLocations and pictures of the … Continued

Campaign goalAcquisition & retargeting campaign on desktop & mobile + multi-variant testingScenarioAcquisition & RetargetingDisplays one combination by cookie pool : car model / colour / CTA / camera angle / intro (or not).On every impression, a different USP is displayed.Animation only starts when the banner is visible.Retargeting : The CTA remains ” Book a drive … Continued

Campaign goalTo highlight the BMW xDrive technologyDisplay et mobile interstitial.ScenarioThe dynamic banner is driven by the user’s weather:Picture: snowy, rainy or sunny weatherText: displays the city, the temperature and weather conditionsData usedUser’s locationWeather and temperature  Click to display the banners    

Campaign goalHighlight Norauto’s Winter offerDynamic skins and display, adapted depending on the weather.ScenarioUser’s locationDifferent animations and offers depending on the user’s weather : coldness, rain or snowIntegration of the closest Norauto center addressData usedUser’s locationWeatherNorauto center addresses   Drop in temperature   Snow prevision Drive-to Store banners      

Campaign goal Acquisition and retargeting campaign to promote the new Volvo V40 in GermanyScenarioAcquisition: 10 different displayed messagesRetargeting: The banner and the message evolve depending on the user’s progress through the conversion funnelDynamic criteria  Browser historyImages & wordings     Banner displayed after the visit of the Volvo V40 Homepage  Banner displayed after the visit of the Volvo … Continued

Campaign goal  Acquisition “Web-to-Customer” campaign to encourage users to test the Dacia models of customers taking part in the operation.ScenarioDepending on the user’s location, the banner displays :The number of vehicles available for a test in his areaThe model fitting with the first available vehiclePost click, the user is redirected to a prefilled test-drive formula, … Continued

Campaign goalSkoda Fabia acquisition campaignHighlight the new Skoda equipment: The fatigue detectionScenariosThe message evolves depending on the hour of the day.Dynamic criteriaHours of the dayWordingMessage displayed between  midnight and 06 amMessage displayed between noon and 6 pmMessage displayed between 06am and noonMessage displayed between 06pm and midnight

Hertz

Euromaster

Renault Zoé

Nissan

Since 2011, Renault uses ADventori’s technology to optimize its regional drive-to-store campaigns and its dynamic landing pages. Discover all the aspects of this long term partnership.

Special Valentine’s Day. To promote its limited Edition “Guerlain La petite Robe noire”, Fiat 500 launches an innovative campaign mixing an emailing trap and personalised retargeting for amazing results.

How to contextualise in an effective way a carpooling service during Year end celebrations ? Blablacar find the answer by launching a contextualisation campaign in partnership with ADventori and Mappy.

Campaing GoalAcquisition campaignScenarioVolkswagen, official Partner of the France National Football Team.It uses the different actions of the match France-Serbia to communicate on several offers (Pack, Gamme).10 scenarios up to respond to each action.Data feed usedMatch actions data feedSynchronization with TVTY   YELLOW CARD  HALF TIME   GOAL OF BENZEMA   VICTORY FRANCE 

Campaign goal Branding campaign highlighting advantages of several Toyota Safety Sense options.ScenarioVideo campaign with a pre-roll composed of : 3 videos displaying different Toyota Safety Sense options3 CTA social networks1 basic CTA Each time the pre-roll is displayed, the main video launched is different from the one before.Dynamic criteriaLast seen video      

Campaign goalsMazda Drive to store campaign with video pre-roll on TF1, M6, Teads, GTMD networks.Campaign setupLocation based message displaying the closest point of sales.3 messages: « your retailer », « try it » and « experience it »Data usedLocalization33% SoV repartition     

Campaign goalAcquisition campaign – Web to Store – Multivariant testing.ScenarioFor each banner, the closest retailer address of the user is displayed.Multivariant testing based on key selling points « magic seats » or « sunroof ». Dynamic criteriaLocation based adRetailer addressesCreative scenarios   Seat Scenario Caen  Roof Scenario Poitiers 

Campaign goalsThe BMWi3 was created to raise the awareness of the new electric car of BMW, focusing on autonomy and using the charging carsharing system in France. ADventori helped to designed the campaign with 7 different creatives scenarios.ScenariosUsing the user’s location. The banner retrieves the good scenario based on his/her location (Autolib in Paris, journey … Continued

Campaign goalsThe Jaguar campaign was designed to promote the Jaguar tour for the launch of the new XE.ScenarioThe banner will display the date of the Jaguar tour based on the user’s location.After the clic, the user is redirected to a Jaguar registration form.Data usedUser’s location  LYON  CAEN  MARSEILLE  NANCY     

Campaign goalWeb & Mobile Acquisition campaignScenario2 scenarios inspired by Tinder mechanics: Invite the user to play with the banner to submit their preferences, to help choose the Beetle that best suits the user.Data feeds usedCreative set of scenarios« Tinder » choice rulesProducts    The user clicks on the Heart or on the Cross and in the end, the Coccinelle adapted … Continued

Campaign goalsThis winter, Norauto released a dynamic display campaign to promote its Winter tires range.Web-to-Store campaignScenarioDepending on the user’s location and the weather, the banner displays in real-time the temperature and the nearest store.For this campaign, ADventori usesUser’s locationWeather forecast feedThe retail outlets listUsing theses feeds allows the banner to present the appropriate and personalized … Continued

Campaign goalFord Service Acquisition & Branding campaignScenarioRandom display of the 2 Ford Service offers : – Air conditioning – MotorcraftDepending on the user’s location, the banner displays a carousel presenting the nearest Ford dealers.Data feed usedUser’s locationList and adresses of Ford dealers  Motorcraft – Brest  Air Conditioning – Nice   Motorcraft – Marseille  

Campaign goalsThe retargeting Autoexpert campaign was designed for a web to Store objective.Campaign setupPresent to the user the model he consulted and the stock of vehicles available in the nearest dealer to its location. After the clic, the user is redirected to the online Autoexpert stock matching his (her) area.Dynamic data feed usedPoints of salesScrappingProduct         

Campaign goalDrive-to-Store campaignScenarioDepending on the user’s location, the banner will display the closest BMW retailer.Dynamic criteriaUser’s locationList of the BMW retailers and their address LYON  NICE  

Campaign goalBranding & Acquisition campaign for the new Michelin CrossClimate tires.ScenarioAccording to the user’s location, the creative displays :The user’s cityReal-time temperature and weatherReal-time weather and temperature help to promote the benefits of the CrossClimate.Dynamic criteriaLocation based adWeather  Storm Brest  Clear Perpignan   Cloud Strasbourg  Rain Lille  

Campaign goalFeu Vert acquisition campaign on LeBonCoin.fr. Contextualization.ScenarioThe offers contained in the banner match the user’ search (keywords) in LeBonCoin.fr websiteDynamic criteriaSearch data of LeBonCoin.frLengow product feed20 keywords     TIRE    BIKE    CAR STEREO   SCREENSHOT ON LEBONCOIN – TIRE   SCREENSHOT ON LEBONCOIN – BIKE    

Campaign goalsThe Seat Leon I-Tech campaign was designed for a Drive to Store objective. The purpose here is to promote the new Seat Leon ITECH, retrieve the nearest car dealership and encourage the user to make an appointment for a drive test. The campaign setup is using 2 ADventori solutions: Data-driven banners + dedicated Landing Page.These … Continued

Campaign goalsCreate a Video «drive-to-store» campaign for Point SConnect local buying and advertising with nation-wide media buyingScenarioDisplay the nearest point of sale depending on user’s current locationGeneric catch-all message displayed if geo-localization is not possibleData UsedUser’s current locationList of Point S dealerships     

Campaign goalDrive-to-store campaign for FordScenarioDepending on the user’s location, the banner displays a carousel presenting the nearest Ford dealers.Data feed usedUser’s LocationList and adresses of Ford dealers  Bordeaux  Perpignan   Mets-Nancy  Nantes  

Campaign goalsBranding campaign in Czech Republic for Skoda, official partner of the Hockey national team.ScenarioGive real time match’s scoring + TVTY TV trigger.Data basedSport match feedTVTY Synchro  FINLAND – RUSSIA  USA – SLOVAKIA      CANADA – USA     CZECH REPUBLIC- USA  

Campaign goalsAs part of Peugeot’s used car campaign «Les Jours Trop Courts» ( «Time’s running out» ), launch in the south west part of France, ADventori has developed a web-to-store solution.ScenarioFor this promotional campaign, a landing page to generate qualified leads has been set up with specific Calls to Action:«Make contact» – click takes the user … Continued

Campaign goalsADventori has powered a Mercedes-Benz campaign with a web-to-store solution for generating qualified leads. To direct the site visitor towards the nearest dealers, a landing page is set up with specific calls-to-action:«Make an appointment» – at the dealer or by telephone.«See your dealer’s latest offers» – click navigates to the nearest dealer’s offers.«Visit your … Continued

Campaign goalAcquisition Campaign for Koolicar, car rental website between private owners.ScenarioRecruiting car owners and tenants, based on the location of the user.Dynamic criteriaMessage versioningLocation based ad     CAR OWNER SCENARIO RENNES    CAR TENANT SCENARIO LYON