Renault Zoé

Campaign goals

• Web-to-Store campaign – Acquisition et retargeting
• Optimization with Multi-variant Testing

Scenarios

1 master, 5 formats, 5 scenarios : 25 messages declinations

• Test of several taglines, CTAs and redirection links
• Temporal sequencing of the banners
• Messages depending on the 3rd party data

Dynamic criteria

• Weborama Data
• Pixels on Renault’s website
• Pictures, messages and legal mentions