Das Welt Auto

Campaign goals

• To display a contextualized native ad depending on the user’s search.

Scenario

1) The native ad is only displayed if the user makes a research on keywords listed by the advertiser

2) Based on the user’s search, the banner will display:

• The image of the most relevant car model
• The number of car of this category, available in close car dealerships.

Data used

• User’s location
• Search data in Leboncoin
• Advertisers list of keywords and associated car models