Campaign goal
Hertz retargeting campaign on desktop and web mobile, in 7 countries.
Scenarios
The banner evolves depending of the user’s research on the Hertz website, and on his progress through the conversion funnel :
- Category retargeting : display of a carousel with the different cars that have been displayed to the user
- Product retargeting : display of user’s visited car
7 different countries and languages
Dynamic criteria
- User’s research : City, vehicle type
- Product : Picture, price, wording
- Languages
