ObjectivesAcquisition campaign, shows the most relevant tire product.ScenarioTwo weather animations : snow and rainThe wording being selected based on temperature and geolocation.Highlighting the appropriate tire product. Data UsedUser’s locationImages, textsWeather Alpin6 : snow zone and temperature < 7° (TRAUNSTEIN) CrossClimate : no snow and temperature < 7° (SONDERSHAUSEN) Alpin6 : snow zone and temperature < 7° … Continued
Campaign goal Web-to-Store acquisition campaign for Decathlon in Germany. Standard IAB Formats and skins.ScenarioThe banner displays several products within a carrousel and, depending on the user’s locations, indicates the contact details and the opening hours of the closest Decathlon store.Dynamic criteria LocationDecathlon stores informationWording & Images Banner presented to a user in BerlinBanner presented to a user in HamburgSkin … Continued
ObjectiveRetargeting campaign promoting Mont Blanc’s products and its online store.European campaign launched in 7 countries: France, Spain, Italy, Belgium, United Kingdom, Germany, Nederlands.ScenariosOffers and messages displayed are adapted to the user’s stage in the customer journey and visited products categories:If the user visited one product: display of the product + 2 best sellers from the … Continued
Campaign goalAcquisition campaign launched in 11 countries during the 2018 Winter Olympics Games.Desktop and mobile campaign (web-mobile & in-app).ScenarioDepending on the user’s location, the banner displays the corresponding country’s flag and its medals counts, updated hourly.Data usedUser’s locationMedals counts feed FranceGermany CanadaItaly NetherlandsNorway
Campaign goalsWorldwide and multilingual acquisition and retargeting campaignOn desktop, web-mobile and in-appTo support Foodora’s continual geographical expansionScenariosAcquisition (Canada only) & Homepage retargeting: Depending on the user’s location, the banner displays 3 random restaurants from the top restaurants of the city.Product retargeting: The banner displays the restaurants consulted by the user on Foodora’s website, as well … Continued
Campaign goalsRetargeting & Acquisition campaign – since 20th March 2014.Attract the attention of the users who did not complete the rental process and display the most relevant offer.International campaign : 5 campaigns / 7 languages / 10 countriesDisplay and Mobile ScenarioScenario divided in 4 levels Acquisition Display a message/offer depending on the targeting. Retargeting Website … Continued
Campaign goal Acquisition and retargeting campaign to promote the new Volvo V40 in GermanyScenarioAcquisition: 10 different displayed messagesRetargeting: The banner and the message evolve depending on the user’s progress through the conversion funnelDynamic criteria Browser historyImages & wordings Banner displayed after the visit of the Volvo V40 Homepage Banner displayed after the visit of the Volvo … Continued
Campaign goalsAcquisition campaign to promote Le Figaro Premium towards French speakers abroad, in more than 50 countries.ScenariosDepending on the location, the banner displays :The user’s town and its pictureThe offer’s availability hourDynamic criteriaLocationTown : wording and imageAvailability hours Message displayed for a user in Sydney Message displayed for a user in Washington Message displayed for a user in … Continued
Campaign goalsInternational acquisition campaign ScenariosPropose to the user the top sales depending on the country in which he isBackground are adapted to the country7 countries / 6 languages / 9 campaign scenarios: Germany, Spain, Belgium, Luxembourg, Swiss, Netherlands and Italy.Differentiated click : the post-click opens to a reservation page prefilled.Data usedLanguage switching managementPricesDeparture / ArrivalPicture / … Continued
Optimization of the production cost of the creatives, message and offer adapted to the user’s location, multilingual campaign… Voyages-sncf campaign, realized in partnership with Netbooster, handles cleverly the ADventori’s data-driven technology.
Campaign goalEuropean retargeting campaign: France, Italy, Germany, AustriaScenarioRe-proposes the last product + top product + differentiated discount code Data feed usedUser’s pathTop Clinique productLanguage IT DE
Campaign goalsAXA International campaign of Brand Awareness and Retargeting.ScenarioDepending on the user’s location:Displays offers matching with the user’s country.The message is translated in the right language with the right currency.Different message in acquisition and in retargeting.Post-click returns a page with the right language.Dynamic criteriaUser’s locationLanguage, Currency, changeCampaign elements : (price, visual…) ACQUISITION – FRANCE RETARGETING – SPAIN ACQUISITION – UK RETARGETING … Continued
Campaign goalsWeb Acquisition campaign in Germany, United-Kingdom and Spain.ScenarioDisplays in Real-Time the Roland-Garros players name to engage the Sport Intentionists to subscribe to the Eurosport Channel.Data basedSport Data feedIntentionists targeting data (3rd party)Languages : English, Spanish and German UK Germany Spain
