Campaign goals
- Retargeting & Acquisition campaign – since 20th March 2014.
- Attract the attention of the users who did not complete the rental process and display the most relevant offer.
- International campaign : 5 campaigns / 7 languages / 10 countries
- Display and Mobile
Scenario
Scenario divided in 4 levelsAcquisition
- Display a message/offer depending on the targeting.
- Website abandonment without any search: displays the offer of the month.
- Website abandonment after a search with dates and destinations: carousel displaying relevant cars with the right price.
- Website abandonment after a car page visit: displays the car and the offer.
Dynamic criteria
- Display of the data according to the user’s path
- Website data
Acquisition
Target : French user
Target : English user
Abandonment after results page
German user searching for a car in Rome
Abandonment after results page
English user searching for a car in Lisbon airport
Abandonment at the car visit level
French user searching for a car in Marseille
Abandonment at the car visit level
Portuguese user searching for a car in Berlin
