Objectives
- Web-to-store campaign. Native advertising on desktop and mobile.
- Objective: to increase traffic on concession.
Scenario
Depending on the user’s location, the banners highlight the nearest concession to the internet user.
Data Used
- User’s location
- Data on the concessions: addresses, contact details, etc.
- Advertiser data: visuals, wording, dates
User’s location – Paris 75015
