Campaign goals
Acquisition & retargeting campaign in 5 countries (France, Germany, Italy, Spain, United Kingdom) for the Nissan Juke.
Scenarios
Acquisition
Multivariant testing of several elements of the banners:
- Nissan Juke’s USP (Bose equipment, Around View Monitor, personalisation…)
- Wordings to present USP
- Car model color
- CTA…
Retargeting
Message, CTA and redirect link will be adapted, depending on:
- Visited pages by the user
- Its level in the conversion funnel (car configurator, abandonment while filling a form, e-brochure demand…)
Data used
- User’s path
- Audience
Multivariant testing on different ways to highlight the personalisation service.
France
United Kingdom
Multivariant testing on differents texts and car model colors.
Spain
Italy
Multivariant testing on different ways to highlight USPs.
Germany
Italy