Seat Leon I-Tech

Campaign goals

The Seat Leon I-Tech campaign was designed for a Drive to Store objective. The purpose here is to promote the new Seat Leon ITECH, retrieve the nearest car dealership and encourage the user to make an appointment for a drive test. The campaign setup is using 2 ADventori solutions: Data-driven banners + dedicated Landing Page.

These 2 solutions when combined refine the offer conversion funnel. The campaign’s KPIs shows: clicks and post-clicks, and the interactions with the CTAs.

Scenario

Shows the nearest car dealership based on the user’s location. After the clic, the user is redirected to the dedicated Seat Leon ITECH Landing Page.

Dedicated Landing Page

To show the nearest car dealership, inviting the user to pursue into the conversion funnel, via CTAs (contact the store, route…)

Data used

• User’s location
• Car Retailers address and contact information