Context
Organization of the Renault Drive-to-Store campaigns
Objectives and challenges
- Generate traffic to the websites of the Renault dealerships taking part in the clearance.
- Generate visits to the dealerships with trial booking forms.
Deployed solution
- Since 2011, ADventori deployed with Publicis 130 regional campaigns per year: display campaign with customization showing the closest dealership.
- Landing page designed and hosted by ADventori, displaying the offer and the Local Pad.
- Local Pad is a CRM/map-based proprietary interface that shows the user the closest dealerships and provides the user with features to contact the chosen dealership: trial booking, redirection to the dealerships’ websites, route calculator…
- The leads are automatically transfered to the advertiser’s CRM.
Benefits
- Drive several thousands of visitors to the dealership’s websites.
- These visitors were able to discover the deals nearby.
- Dozens of routes calculated and trials booked.
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