Renault – #ZOECityBreak

Campaign goal

To demonstrate the benefits of the new Renault’s ZOE autonomy (300km), We are social designed the #ZOEcityBreak campaign. This campaign is accompanied by a DCO display campaign, highlighting “exotic places” accessible in Renault ZOE. 

Scenario

• Geolocation of the user
• Random display of more than 20 “exotic” places, accessible within 200km

Data used

• User’s location
• Locations and pictures of the spots.