Branding

Objectives Promote the Lay’s range of crisps during the holiday season in Russia. Video broadcasting DV360 Russia. Scenario Based on Weborama’s audience segments, and the brand and creative agency’s scriptwriting decisions, the videos are personalized by presenting different moods, teasers and products in the final packshot. 18 segments, 62 videos generated (6 sec and 15 … Continued

Campaign goalsBranding and acquisition campaign promoting the TUI summer offers in SpainScenariosDepending on the user’s profile (family, Empty Nest, Travel, Travel… audience segments), the banner displays different messages (image and wording).A/B testing between 2 different CTAs.> 172 creative versions generated in real-time.Data used3rd party data : user’s profileWording & ImagesCTAs   Banner presented to the … Continued

Campaign goal Branding campaign during the FIFA World Cup 2018, in the United States and Mexico.  ScenarioFor each game, the skin format displays in real time:-The playing teams-The playing time-The score-The name of the scorersDynamic criteria Date & Competition scheduleWording & ImagesSport data feeds : playing time, scores, scorers skin displayed during Uruguay – France 

Campaign goal Branding campaign during the FIFA World Cup 2018, in the United States and Mexico.  ScenarioFor each game, the skin format displays in real time:-The playing teams-The playing time-The score-The name of the scorersDynamic criteria Date & Competition scheduleWording & ImagesSport data feeds : playing time, scores, scorers Skin displayed during Brasil vs Mexico Skin displayed during … Continued

Campaign goalHighlighting the limited Bouygues telecom & Nokia 7 plus offer.Skin FormatScenarioDynamic skin, on desktop, tablet and mobile devices.It integrates a countdown that run until the end of the Nokia 7 plus offer. Data usedTime : date & hours Skin integrating a countdown for the limited offer.  

 Campaign goalBranding campaign, highlighting the roller shutter of the Velux brand.IAB standards & skinsScenario The user is geolocated.The banner displays then the most relevant advantage of the roller shutter, depending on the current weather.Data usedUser’s locationWeather  Advertising message in sunny weather       Advertising message in rainy weather  

Campaign goal Video branding campaign during the FIFA World Cup 2018.  ScenarioDepending on the competition schedule, the ad presents the next match in an overlay at the beginning and at the end of the video.Dynamic criteria DateCompetition scheduleWording & Images  Brazil – Switzerland France – Australia 

Campaign goalsBranding campaign for the beer brand Pelforth, which launched limited edition bottles.ScenarioDepending on the user’s location, the banner display a personalised message, highlighting the user’s area name.Data usedUser’s location  Click on the images below to launch the videosBanner displayed in BordeauxBanner displayed in DijonBanner displayed in CaenBanner displayed in Paris Banner displayed in Lille Banner and its … Continued

Campaign goalsBranding campaign (standard IAB formats + skins). KIA takes advantage of its FIFA Worldcup Official Sponsor status to promote the KIA Stonic.ScenariosDepending on the competition schedule, the banners display:Before de games: countdown before the next match and presentation of the involved teamsDuring the games: real-time scores and reaction to notable actions (cards, goals, penalties…)After … Continued

Campaign goal  Acquisition and branding campaign on mobile – web mobile and In-appScenarioThe banners and the display different catchphrases and offers, depending on:The day of the weekThe hour of the day which is displayed directly in the advertisementDynamic criteria  Day and hourImages & WordingClick on the images below to launch the videosInterstitial displayed to a … Continued

Campaign goalsPre-roll video campaignAcquisition and retargetingDrive-to-Store : highlight Mini car dealershipScenarioThe video will highlight the closest car dealerships, depending on the user’s locationThe name and address of the car dealership is displayed in an overlay and the final sequence.Data usedUser’s locationAddresses of the car retailers   Click to see the video displayed to a user located in Paris   Dynamic … Continued

Campanile is using ADventori’s DCO technology for communicating its brand promise. This cross-device and multi-format campaign is operated with IPG Mediabrands to promote events organised in the Campanile Hotels closed to the user, as well as the gatering offer.

ObjectiveAcquisition campaign promoting the Audi Q2, pre-roll and in-read video formats.ScenarioThe video displays a dynamic wording (#Wording) corresponding to the user’s thematic: design, sport, travel, chic, buzz etc.Data usedBuying thematicsWording corresponding to the thematics    « Buzz » thematic         « Chic » thematic  « Travel » thematic 

Campaign goal Branding and retargeting campaign for LaFourchette, and Insider, its premium service. Scenario Branding Random messages of LaFourchette or Insider, adapted to the user’s location. Retargeting Depending on the visited restaurants, the banner will: Be branded La Fourchette or Insider.Integrate restaurants’ address and rate. Data used User’s locationUser’s path, browser historyRestaurants and their addressRestaurants … Continued

Campaign goal  Acquisition campaign promoting SNCF’s Intercité offers.ScenarioDepending on the user’s location, the banner displays an Intercité offer departing from the user’s city.Data usedUser’s locationOffers feed : destinations + wordings + prices   Departing from Caen  Departing from Lyon  Skin format, departing from Paris: Clermont-Ferrand      

Campaign goal  Branding & drive-to-store campaign during Euro 2016ScenarioThe banner displays :A different message depending on the day and the French team’s resultThe address of the nearest restaurantDynamic criteria  DateFrench Football team’s resultsWordingUser’s locationPoint of sales  Day beforeDefeat of the french teamDrawn gameVictory of the french team 

Campaign goal  Branding Campaign on mobile –web mobile and In-app during the European Football CupScenarioDepending on the competition schedule, the banner displays the matches of the dayDynamic criteria  DateCompetition scheduleWording & Images   Match poster       

Campaign goalsBranding and acquisition campaign on desktop, mobile, video and skin formatsScenariosDepending on the date, the hour and the geolocation of the user, the ad displays the restaurants or the events organised nearby :On desktop and mobile: a Vpaid video composed of a dynamic slide followed by an advertising spotOn mobile (in-app): a dynamic banner … Continued

Campaign goalAcquisition campaign promoting the new Heineken beer with no alcohol: Heineken 0.0 by playing on the fact that you can drink it at anytime of the day.ScenarioThe banner displays the time of the day and the message is adapted to the time slot:Generic message in the morning : « where we want, when we want »Personalised … Continued

Campaign goalsYear-end communication to highlight Orange’s thematic offersAcquisition & Branding campaign on web and mobile (mobile web & in-app) digital : IAB formats, video & richMulti-variant testingScenariosThe banner is personalised according to the user’s interest : for each affinitive segment (fiber, sports, music…), multi-variant testing of the message and the proposed offer8 creative masters – … Continued

Campaign goal To demonstrate the benefits of the new Renault’s ZOE autonomy (300km), We are social designed the #ZOEcityBreak campaign. This campaign is accompanied by a DCO display campaign, highlighting “exotic places” accessible in Renault ZOE. ScenarioGeolocation of the userRandom display of more than 20 “exotic” places, accessible within 200kmData usedUser’s locationLocations and pictures of the … Continued

Campaign goalsTo make people aware of the various advantages of the Societe Generale apps.To draw attention differently by contextualizing the banner on Teleloisirs (TV guide).Mobile and desktop campaign.ScenarioThe banner displays :The tv show category: serie, movie, entertainment…Time remaining before the tv show startOne of the Societe Generale’s app advantage, randomly.Data usedPath on the Tele loisirs … Continued

Campaign goalTo highlight the BMW xDrive technologyDisplay et mobile interstitial.ScenarioThe dynamic banner is driven by the user’s weather:Picture: snowy, rainy or sunny weatherText: displays the city, the temperature and weather conditionsData usedUser’s locationWeather and temperature  Click to display the banners    

Campaign goals Interactive branding campaign for Maalox Display, skins, mobile Scenario Interactive banner inviting the user to play « Tic Tac Toe ». Adapted skins on websites as lequipe.fr or letudiant.fr Icons and text adapted depending on the website thematic: soccer ball, alarm clock, envelop, flame. Data used User’s interaction Websites thematic Click on the banners to see … Continued

Campaign goalContextualized branding campaign beaute-test.comBrands : Mixa, Cadum, Franck Provost and DessangeWeb and Web mobileScenariosDepending on the user’s visited webpage, the banner displays :The product of the webpageThe customer reviewsThe related products> After clicking, the user is redirected to the Amazon sales page of the productDynamic criteriaPublisher dataCustomer reviewsProduct data-feeds : image and wordingRelated product … Continued

Campaign goalMcDonald’s Branding Campaign on mobile : web mobile and In-app.Scenario The interstitial evolves depending on the hour of the day :5 different images and wordingsThe exact hour is displayed on some particular visualsThe responsive ad is automatically adapted to the format and to the tilting of the mobile phone.Dynamic criteriaHours of the dayImagesWording  Message displayed … Continued

Campaign goalMcDonald’s Branding Campaign on mobile – web mobile and In-appScenariosThe interstitial evolves depending on the user’s location:The city and its real-time weather are displayed in the banner11 different products and wordings are displayed depending on the weatherThe responsive ad is automatically adapted to the format and to the tilting of the device.Dynamic criteriaLocationWeatherImagesWording  

Campaign goalBranding campaign linked to the « Vive la gastronomie » operation.Skins adapted to the user’s locationScenarioThe message on the  skin and its companion will be adapted to user’s city/areaDynamic criteriaUser’s location   Skins Lyon Skins Provence

Special Valentine’s Day. To promote its limited Edition “Guerlain La petite Robe noire”, Fiat 500 launches an innovative campaign mixing an emailing trap and personalised retargeting for amazing results.

Campaing GoalAcquisition campaignScenarioVolkswagen, official Partner of the France National Football Team.It uses the different actions of the match France-Serbia to communicate on several offers (Pack, Gamme).10 scenarios up to respond to each action.Data feed usedMatch actions data feedSynchronization with TVTY   YELLOW CARD  HALF TIME   GOAL OF BENZEMA   VICTORY FRANCE 

Campaign goal Branding campaign highlighting advantages of several Toyota Safety Sense options.ScenarioVideo campaign with a pre-roll composed of : 3 videos displaying different Toyota Safety Sense options3 CTA social networks1 basic CTA Each time the pre-roll is displayed, the main video launched is different from the one before.Dynamic criteriaLast seen video      

 Campaign goalsIn 2015, Heineken launch for the first time its campaign Support your bar. During this marketing operation, Heineken invites every internet user to vote for his favorite bar on supportyourbar.com.  This Web and mobile campaign aims to support the incentive operation of Heineken with its distribution network.ScenarioPresentation of 3 bars corresponding to the location of the … Continued

Campaign goalsThe BMWi3 was created to raise the awareness of the new electric car of BMW, focusing on autonomy and using the charging carsharing system in France. ADventori helped to designed the campaign with 7 different creatives scenarios.ScenariosUsing the user’s location. The banner retrieves the good scenario based on his/her location (Autolib in Paris, journey … Continued

Campaign goalHeineken acquisition campaign driven by temperatureScenarioUser’s locationThe campaign is displayed only if the user is in an area where the temperature is above 25°IAB Standards and Background takeoversDynamic criteriaUser’s locationTemperature  Temperature above 25°   Screenshot Background Takeover on L’équipe   Screenshot background takeover on Mensquare  

Campaign goalWeb & Mobile Acquisition campaignScenario2 scenarios inspired by Tinder mechanics: Invite the user to play with the banner to submit their preferences, to help choose the Beetle that best suits the user.Data feeds usedCreative set of scenarios« Tinder » choice rulesProducts    The user clicks on the Heart or on the Cross and in the end, the Coccinelle adapted … Continued

Campaign goalFord Service Acquisition & Branding campaignScenarioRandom display of the 2 Ford Service offers : – Air conditioning – MotorcraftDepending on the user’s location, the banner displays a carousel presenting the nearest Ford dealers.Data feed usedUser’s locationList and adresses of Ford dealers  Motorcraft – Brest  Air Conditioning – Nice   Motorcraft – Marseille  

Campaign goalsCoca-Cola Branding and Awareness campaignWeb, Mobile, Tablet and rich media formatScenarioRandom various punchlines of the Coca-Cola #choisislebonheur campaign.Multivariant testing on CTA.Data basedPunchlineCTA   Skins             

Campaign goalBrand and Acquisition for the launch of the new Huawei Honor 7ScenarioDisplays a countdown announcing the launching day of the new Huawei MobileDynamic criteriaTiming/Hours    Countdown   

Campaign goalBranding & Acquisition campaign for the new Michelin CrossClimate tires.ScenarioAccording to the user’s location, the creative displays :The user’s cityReal-time temperature and weatherReal-time weather and temperature help to promote the benefits of the CrossClimate.Dynamic criteriaLocation based adWeather  Storm Brest  Clear Perpignan   Cloud Strasbourg  Rain Lille  

Campaign goalBranding Campaign for BNP ScenarioBNP, official partner of the Roland Garros Tennis contest, plays with original data of tournament: number of towels used, distance run…Data basedAdvertiserDay    

Campaign goalLaunch of an innovative Wish List for Christmas.Scenario1. The user will choose items he would like to receive on the mini website2. He gives its contact details and those of whom he wants to send his wish-list. The recipient will receive an email indicating the expected gift.3. The recipient will be retargeted with banners displaying … Continued

Campaign goalsAcquisition. Co-branded campaign BNP / SCNF : BNP offers graduates with Distinction the SNCF « young card ».Campaign setup2 scenarios, 3 creative: adapt messages before and after the results (4th of July).Before: – « Your opportunity begins July 4 »After: – 1 message for long travel distance – 1 for short (WE)User is geo-located. Depending on his location, … Continued

Campaign goalsBranding campaign in Czech Republic for Skoda, official partner of the Hockey national team.ScenarioGive real time match’s scoring + TVTY TV trigger.Data basedSport match feedTVTY Synchro  FINLAND – RUSSIA  USA – SLOVAKIA      CANADA – USA     CZECH REPUBLIC- USA  

Campaign goalAcquisition Campaign for BNP ParibasScenarioEncouraging consumers to use BNP Paribas account inquiry application, on the move.4 scenarios : rainy, sunny, cloudy, stormy.Data basedUser’s locationWeather  STORMY IN LILLE  RAINY IN PARIS     SUNNY IN MARSEILLE     CLOUDY IN LYON  

 Campaign goalsRowenta, one of the famous SEB’s brand, launched a new air purifier Intense Pur Air. To promote it, Rowenta launched an acquisition and retargeting campaign using 2 scenarios : Web-to-Store and Brand Awareness.Scenario2 scenarios are displayed for retargeting and acquisition campaignWeb-to-Store Scenario : Presentation of the product. Then displays the nearest Darty or Boulanger store selling … Continued