LaFourchette

Campaign goal

Branding and retargeting campaign for LaFourchette, and Insider, its premium service.

Scenario

Random messages of LaFourchette or Insider, adapted to the user’s location.

Depending on the visited restaurants, the banner will:

• Be branded La Fourchette or Insider.
• Integrate restaurants’ address and rate.

Data used

• User’s location
• User’s path, browser history
• Restaurants and their address
• Restaurants rate