Campaign goal
Acquisition campaign promoting the new Heineken beer with no alcohol: Heineken 0.0 by playing on the fact that you can drink it at anytime of the day.
Scenario
The banner displays the time of the day and the message is adapted to the time slot:
- Generic message in the morning : « where we want, when we want »
- Personalised message in the afternoon and evening.
The tagline is personalised according to the target segment: healthy, man of the world and moderate experience.
Dynamic criteria
- Time of the day
- 3rd party data
Afternoon
Target segment : healthy
Evening
Target segment: man of the world
Morning – Generic message
