BNP – SNCF

Campaign goals

Acquisition. Co-branded campaign BNP / SCNF : BNP offers graduates with Distinction the SNCF « young card ».

Campaign setup

2 scenarios, 3 creative: adapt messages before and after the results (4th of July).

• Before:
  – « Your opportunity begins July 4 »
• After:
  – 1 message for long travel distance
  – 1 for short (WE)

User is geo-located. Depending on his location, creative displays pertinent destinations.

Dynamic data feeds used

• Geolocation
• Exclusion arrival cities
• Message versioning