McDonald’s – McCafé

Campaign goal

McDonald’s Branding Campaign on mobile : web mobile and In-app.

Scenario

The interstitial evolves depending on the hour of the day :

• 5 different images and wordings
• The exact hour is displayed on some particular visuals

The responsive ad is automatically adapted to the format and to the tilting of the mobile phone.

Dynamic criteria

• Hours of the day

• Images

• Wording