Objective
Acquisition and retargeting campaign promoting Audi vehicules, contextualized on Leboncoin, La Centrale and Caradisiac websites.
Scenarios
- Acquisition scenario: Depending on the user car search on the partner website, the banner displays a similar model of car by Audi.
- Retargeting scenario: The banner displays the car seen by the user on Audi’s website. When clicking, redirection to the Audi car configurator.
Wordings differ according to the car models and scenarios.
Data used
- Leboncoin, La Centrale and Caradisiac seach data
- User’s navigation on publisher websites
Acquisition scenario: after searching « Mini Coutryman » on Caradisiac
Acquisition scenario after searching « Berline » on La Centrale
Retargeting scenario on Caradisiac.com: after visiting the Audi Q3 page
