Campaign goals
The La Mutuelle Générale campaign was designed to increase the traffic of the website, to promote the different offers, and act as a reminder for the user on what he/she visited.
Campaign setup
- Entirely retargeting, the campaign is composed of 15 scenarios. Users are retargeted when they have visited one or several pages of the website.
- Each scenario identify one or several pages of the website, no matter how deep you are into the conversion funnel.
- After the click, the user is redirected to the landing page that belong to the displayed scenario.
Dynamic elements
- Texts
- Images
- Logos based on scenarios
- Pixels implementation on www.mutuellegenerale.fr
GENERIC
SMALL COMPANY
SENIOR CITIZEN
SELF-EMPLOYED WORKER