Objectives
- Acquisition campaign to promote The Ligue One offer on Canal+
- Acquisition and retargeting campaign to promote « Multiprogramme Cinema -26ans » offer
Scenario
Depending on interests of The Internet user (sport, cinema, series) as well as his age group (e. g. -26yo) the banners are personalized.
Depending on the time of the year, banners with generalist offers can also be displayed.
The banners must be displayed according to the last page visited by the Internet user for retargeting.
Data used
- Geolocation
- DMP data
- Advertisers’ data: wording, program list, prices, dates, discounts
- Sports data: dates, times, match schedule
