Laforêt

Campaign goals

Acquisition and Retargeting campaign for Laforêt + A/B testing of the presentation of the offer in the creative.

Campaign setup

2 creative scenarios are displayed so that the campaign can be A/B tested in order to select the best creative based on the buying strategy :

• Acquisition: display the “for sale” properties near the user.
• Retargeting:if the visited property is a “prix bleus”: re-proposition of the visited property + “prix bleus” tip-off.
  Otherwise: highlight a “prix bleus” property + tip-off

Dynamic data feeds used

• Geolocation
• Product (price, surface, # room)
• Image feed
• Browsing History + data publisher