Real Estate

Objectives Native acquisition campaign for Capelli, contextualised on the Leboncoin website. Scenario Depending on the user’s search and user’s location, the Native banners display apartments/houses available for sale. Data Used Wording and imagesUser’s search data on LeboncoinUser’s location Contextualisation Leboncoin – Search for an apartment Aubervilliers

Campaign goalAcquisition and lead generation for Nexity, a real estate company.ScenarioIn this campaign, le DCO is used to draw attention and convince to invest in Nexity’s new real estate programs. User’s locationThe user is geolocated. The banner highlights the closest city where he can find a Nexity real estate program. Messages sequencing and testThe message … Continued

ObjectiveAcquisition campaign promoting OptimHome’s estate services, contextualized on Leboncoin.ScenarioBased on the postal code of the user’s search for a real property on Leboncoin, the banner displays the name and the picture of a realtor working in the search area. Data usedLeboncoin search dataRealtors feed : name + photo + location   After a search for a real … Continued

Campaign goalsAlways on acquisition and retargeting campaign for Bien Ici, on web and mobile-webScenariosAcquisition : Depending on the user’s profile (new acquisition, purchase or rent affinity) and his location, the banner displays the top 3 of corresponding real estate properties.Retargeting : Depending on the location and the type of properties researched by the user, the … Continued

Campaign goalOrpi acquisition campaign, highlighting its property valuation service.Optimization of the funnel conversion thanks to an interactive bannerScenario In an interactive banner, the user can enter the address and the type of property he would like to estimate.Post click, he is redirected towards a landing page integrating the given property data.Data used Transmission of the … Continued

Campaign goalAcquisition campaign for Orpi, contextualised on the Leboncoin website.Scenario The banner displays: 3 properties located in or close to the city searched by the user on Leboncoin website.If no city has been indicated : 3 properties close to the user’s locationOn the last slide, a map with the user’s location is displayed + the … Continued

Campaign goal  Retargeting campaign.ScenarioDepending on the user’s visited properties pages on the explorimmo.com website, the banner displays similar properties related to his search. Dynamic criteria  Location and features of the seen propertiesReal property offer : wording, image and priceLILLEMONTPELLIER

Campaign GoalsAcquisition & RetargetingLead generation for a real estate company in Ile de FranceScenarioAcquisition : Display the closest offers depending on the user’s locationRetargeting : Display the user’s last visited property programRedirect to a dedicated web-site with location-based offersDynamic criteriaUser’s locationDiscount / Product / Picture data-feeds     ACQUISITION, DEPENDING ON THE USER’S LOCATION       RETARGETING : DEPENDING ON THE … Continued

Relevance of promimity is undeniable in real estate. Discover the campaign Nexity, using user’s location to personalise its banners.

Campaign goalsBouygues Immobilier launched its new Acquisition and Retargeting campaign with ADventori.Our technology allowed them to personalise, centralise and automate their banner creation.Campaign setupThe aim was to improve the conversion rate and analyse the campaign’s performance.Data CollectionReal-time activationPresent the property closest to the user and/or the ones he visitedAnalysis and optimization of campaignsCampaign launched to cover retargeting … Continued

Campaign goalsAcquisition and Retargeting campaign for Laforêt + A/B testing of the presentation of the offer in the creative.Campaign setup2 creative scenarios are displayed so that the campaign can be A/B tested in order to select the best creative based on the buying strategy :Acquisition: display the “for sale” properties near the user.Retargeting:if the visited … Continued