Context
- Highlighting directly in ad banners the new property developments of Nexity
Objectives & Challenges
- Putting forward property developments close to the user with customized banners and generate traffic to the new developments pages of Nexity.fr
Deployed solution
Having identified the location of the user through his IP address, ADventori Technology displays automatically in the banners up to three nearby offers via a carousel.
The system includes a database of over 200 new developments in France. On-click, the visitor is redirected to the page of one of the three developments chosen in the banner.
Benefits
The user is shown a personalized message, relevant because it is a “hyper local” message.
The user’s path is simplified and the conversion tunnel is shorter: the user chooses in the carousel a property development and is redirected to the page of that development.
