Kaufman & Broad

Campaign Goals

• Acquisition & Retargeting
• Lead generation for a real estate company in Ile de France

Scenario

• Acquisition : Display the closest offers depending on the user’s location
• Retargeting : Display the user’s last visited property program
• Redirect to a dedicated web-site with location-based offers

Dynamic criteria

• User’s location
• Discount / Product / Picture data-feeds