Campaign goal
Acquisition and lead generation for Nexity, a real estate company.
Scenario
In this campaign, le DCO is used to draw attention and convince to invest in Nexity’s new real estate programs.
- User’s location
The user is geolocated. The banner highlights the closest city where he can find a Nexity real estate program.
- Messages sequencing and test
The message evolves every time the banner is displayed. It displays a new argument to invest in Nexity real estate new program.
- Test of CTA
Several CTA are displayed and tested.
>> Optimisation of the banners after several days
