GMF

Objectives

Acquisition, retargeting and contextualization campaign, customized according to the user’s location and profile.

Scenario

Acquisition & Retargeting

• Applies to AUTO (car insurance) and MRH (multi-risk home insurance) offers
• DCO on wording and visuals according to offers and periods. Message adapted to the Internet user’s conversion tunnel.

Contextualization

• Only for AUTO offers.
• The price of the car insurance and the model are adapted to the Internet user’s search on Leboncoin.

Crea

• Creative redesign of the brand’s banners
• Production of a Meta-Template
• A/B test on visuals and CTAs

Data Used

• User’s Location
• Promotional and commercial offers
• Navigation of the Internet user

Acquisition & Retargeting

Auto Offer 0 Kilometres

Acquisition & Retargeting

MRH Offer Tenant