Campaign goals
Retargeting campaign of the website members.
Scenario
3 bottles are displayed in the banner’s carousel, depending on this priority order :
- Items put in the cart
- Visited items
- Related items to the visited ones or put in the cart (same category and around 10% price difference max).
Datas used
- User’s journey on the website
- Product feed : name, category, year, price
Campaign of retargeting
After a visite of white wines
After a visite of whisky
After a visite of red wine
After a visite of Champagne bottles