Campaign goals
Retarget the user who abandoned his purchased by offering him the cheapest IDTGV ticket on the desired period.
Scenario
- Display a banner with the best price available and the departure and arrival cities
- Best price available this month is displayed in the limit of 50 euros (psychological price)
- Viewing a special mention “last places available” if there is less than 10 places on the way
- Imprints adjust automatically depending on the month
Dynamic criteria
- Real-time data from the IDTGV reservation system
- User data path
Search: Brest / Paris Gare de Lyon
Search: Avignon / Toulouse
Search : Aix-en-Provence/Bordeaux
Search : Nice/Marseille