Objectives Acquisition campaign brought by Le Bon Coin to promote the operation « Les Super J ! » from November 20th to 21st. Scenario With a drive-to-store approach, the banner will display the closest point of sale to the Internet user according to its geolocation and a carousel of 5 products. 3 skins are available: desktop, tablet, … Continued
Objectives Acquisition and retargeting campaign, web-to-store, on desktop, to promote five models of Ford vehicles. Scenario Acquisition Depending on the user’s location, the banner displays a vehicle model and the nearest retailer and the number of vehicles available in stock. Retargeting The banner displays the car seen by the users on Ford’s website. Data Used … Continued
ObjectiveAcquisition campaign which aims to generate traffic to Audi Used Vehicules website and promote car dealers. Contextual ad banners on Leboncoin.ScenarioBased on the user’s search on Leboncoin:The searched car model or a corresponding one is available in the nearest car dealer: the banner displays the name and visual of the car model, available stock as … Continued
Campaign goalsMotivate the user to choose train over plane.Contextualization on Liligo, Kayak and Skyscanner (flight comparators) on 130 origins/destinations, as well as TripAdvisor..ScenarioDepending on the user’s search:Departure city/ destinationDeparture dayThe banner displays:A picture adapted to the destination,The same journey but with a Voyages-sncf offer.The price, up to a specific level :The price on a close … Continued
Campaign goalDomino’s Pizza acquisition campaign including an offer beIN SPORTS or Fox VOD.ScenarioDepending on the day of the week, and sporting events in progress, the user is offered a free VOD offer or a beIN SPORTS access to watch a match of the Champions League. Dynamic criteriaDate and timeCounter of available menusData feed product film … Continued
Campaign goalsThe retargeting Autoexpert campaign was designed for a web to Store objective.Campaign setupPresent to the user the model he consulted and the stock of vehicles available in the nearest dealer to its location. After the clic, the user is redirected to the online Autoexpert stock matching his (her) area.Dynamic data feed usedPoints of salesScrappingProduct
Campaign goalsRetarget the user who abandoned his purchased by offering him the cheapest IDTGV ticket on the desired period.ScenarioDisplay a banner with the best price available and the departure and arrival citiesBest price available this month is displayed in the limit of 50 euros (psychological price)Viewing a special mention “last places available” if there is … Continued
