DOMINO’S PIZZA

Campaign goals

This acquisition and retargeting campaign was designed to increase in-store traffic for the launch of the three new Domino’s pizzas .  

Campaign setup

2 scenarios:

• Acquisition
  Based on the user’s location, the banner will display the nearest store.
• Retargeting after cart abandonment
  The banner will display the store that has been chosen by the user.

In both cases, displaying 33% of share of voice for each product.

Dynamic data feeds used

• User’s location
• Pixels implementation on Domino’s website in order to identify the customer’s buying process.