Campaign goals
Acquisition and retargeting campaign for Groupama insurance, personalized depending on the user’s profile and location.
Scenario
This campaign is dynamic at different levels.
The catchphrase is personalized depending on the user segment (ID DBM : Client with car insurance, client without car insurance, hot prospect, cold prospect…)
The offer is adapted to the user’s location, and therefore to the insurance agency he depends on.
A/B test of 2 CTA on one of the message.
The redirection page is adapted to the clicked offer.
Data
User’s location, ID DBM, list of the offers…
