Intermarché Drive

Campaign goal

• Acquisition & Retargeting campaign: to highligh the Intermarché Drive services.
• CRM display : use DMP data to personalise banners message.

Scenario

Acquisition: displays in the banner the closest Drive Intermarché addresses.

CRM display & DMP data: if the user is identified as a customer, the message will display a specific message ( Drive is same price, same quality etc.)

Retargeting : retargeting message will be different to acquisition

Data used

• DMP
• User’s location
• Intermarché Drives addresses