Objectives
- Multi-device video acquisition campaign: web, mobile & tablet
- Promoting movie “Comme des Bêtes 2”, released in cinemas on July 31, 2019.
Scenario
In order to maximize the teasing of the film’s trailers, the DCO made it possible to vary the content offered to the Internet user. Several videos are displayed at each exhibition.
The campaign included two different video formats:
- 30 seconds for the pre-launch phase
- 6 seconds for the post-launch phase.
Data Used
- ADventori’s site tracker
- DMP Data
Pre-launch
Video presented to an Internet user affiliated with the “animal fans” segment
Pre-launch
Video presented to an Internet user affiliated with the “comedy fans” segment
Post-launch
Post-launch