GROUPON

Campaign objectives

• Contextualization of Groupon ‘s offer, with an exclusive partnership with Leboncoin. The campaign focuses on Leboncoin’s data, and uses the Leboncoin category / product listing the user is currently visiting.
• Multi-variant testing on different scenarios and variables to optimize performance.

Campaign setup

Thanks to the exclusive ADventori / Leboncoin partnership, the banner displays in real-time local Groupon deals matching the category or the page currently visited by the user.

2phases:

• Acquisition
  Displaying real-time local deals via the Groupon feed, based on the user’s location and the Leboncoin category
• Retargeting
  With a reminder of the last visited deal the user saw on Groupon.fr

Dynamic elements

• Leboncoin’s data
• Retrieved local deals in real-time thanks to Groupon’s feed
• Matching categories
• User’s location
• Multi-Variant on CTA