Campaign goals
Staged retargeting campaign, evolving depending on the customer journey and its travel research on Transavia’s website.
Scenarios
- If simple flight research:
Display of the researched flight(s) as well as related flights for the same departure city.
- If flight research + step forward in the conversion funnel:
Display of the researched flight and the number of remaining seats for this flight.
>> Redirection towards the website, with prefilled information for the flight.
Data used
- Browser history / Customer journey
- Product feeds: available flights, prices, dates, remaining seats…
- Wording and images
Retargeting Banner for a Lyon – Lisbon flight research
Retargeting Banner for an avanced Nantes-Barcelona flight research