Campaign goals
- Acquisition & Retargeting
Scenario
Acquisition & Retargeting
- Carousel displaying top items
- Carousel displaying items visited + top items of theses categories
- Highlights closest Histoire d’Or retailers
Several days before Christmas
- The highlighting of the closest retailer is replaced by a countdown to Christmas
Dynamic criteria
- User’s location
- User’s path through the site
- Date
Interest in bracelets – 3 days before Christmas
Interest in necklaces – Toulouse
Interest in watches – Montpellier
Interest in rings – Nantes