Fashion & Beauty

Through our campaigns examples, discover how ADventori’s data-driven technology can bring several solutions to Fashion and Beauty advertisers:

  • To launch innovative and personalised Branding campaigns
  • To drive traffic into the sales retailers by highlighting the closest
  • To adapt messages using all types of data: 3rd party, DMP, weather,time of the day,…
  • To inspire confidence by integrating consumer reviews and ratings
  • To contextualise messages depending on the user’s search
  • To display a new type of retargeting, evolving, more relevant, adapted to the user’s path

Discover the chosen scenarios for these Fashion & Beauty campaigns.

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Ralph Lauren

Ralph Lauren

Objectives Acquisition campaign in 3 countries (France, United Kingdom, Germany) to promote their new winter products catalog. Scenario A generalist banner will be displayed in 5 different formats and 3 different languages (French, English, German). Once the Internet user is geolocated, the banner will display the name of the city, the icon of the weather … Continued

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Ralph Lauren

Ralph Lauren

Objectives Acquisition campaign in 2 phases: « Mid Season Sales » with -20% on a selection of products for all types of profiles « Polo Shirt » which highlights Ralph Lauren’s polo shirt collection Scenario « Mid Season Sales »: a generalist banner will be displayed in 5 different formats and languages (French, English, German, Spanish, Italian). « Polo Shirt »: The banners … Continued

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Chanel

Chanel

Campaign goalRetargeting campaign for the luxury brand Chanel, mixing branding and performance.ScenarioThe Chanel banner evolves depending on:The visited pages by the userThe user’s evolution in the funnel. Visit of a product rangeDisplays the banner adapted to the range : fragrance, make-up, skincare… Visit of a product pageDisplays the visited product + others product of the … Continued

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Montblanc

Montblanc

ObjectiveRetargeting campaign promoting Mont Blanc’s products and its online store.European campaign launched in 7 countries: France, Spain, Italy, Belgium, United Kingdom, Germany, Nederlands.ScenariosOffers and messages displayed are adapted to the user’s stage in the customer journey and visited products categories:If the user visited one product: display of the product + 2 best sellers from the … Continued

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Orchestra

Orchestra

Campaign goalAcquisition & Retargeting campaignAims to highlight the Orchestra Club Card and its advantages.ScenarioDepending on the segment targeted or the visited pages, a different message will be displayed :Pregnant woman,Parents of a baby,Parents of a young child…& the Orchestra Club card will be presented in a different way (text & picture).Data usedTargeting & retargeting segments … Continued

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Neutrogena

Neutrogena

Objective  Acquisition and retargeting campaign promoting the new Anti-Acne Light Treatment Mask by Neutrogena.Scenarios Awareness scenario: The banner displays a tagline according to the target segment (12-18, 18-25 or 40-59 yo). A/B test between two different taglines for each segment. Retargeting scenario: “Promotion“ offer for website visitors and “prolongation“ offer for users who already bought … Continued

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L’Oréal

L’Oréal

Campaign goalContextualized branding campaign beaute-test.comBrands : Mixa, Cadum, Franck Provost and DessangeWeb and Web mobileScenariosDepending on the user’s visited webpage, the banner displays :The product of the webpageThe customer reviewsThe related products> After clicking, the user is redirected to the Amazon sales page of the productDynamic criteriaPublisher dataCustomer reviewsProduct data-feeds : image and wordingRelated product … Continued

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Bluewater

Bluewater

Campaign goal  Adserving for Bluewater acquisition campaign in UKWeb and Web MobileStatisticsTracking of all the – post click – visited pages on the Bluewater website     

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Estée Lauder

Estée Lauder

Campaign goalEstée Lauder – European retargeting campaign (fr-be-nl)ScenarioThe banner will be automatically adapted to :The visited categoryThe conversion funnel stageDynamic criteriaUser’s pathTop products feed & and promo codeLanguage  Click on the banners to launch themGENERIC OFFER – FR AFTER VISITING LIPSTICKS – FR AFTER VISITING MOISTURING CREAM NL  AFTER CART ABANDONMENT MAKE UP NL     

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Rossignol

Rossignol

Rossignol Group chose the ADventori’s Store Locator solution to facilitate the location of the 15 000 of Lange, Dynastar and Rossignol brand retailers.

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Clinique

Clinique

Campaign goalEuropean retargeting campaign: France, Italy, Germany, AustriaScenarioRe-proposes the last product + top product + differentiated discount code Data feed usedUser’s pathTop Clinique productLanguage    IT   DE   

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Histoire d’or

Histoire d’or

Retargeting campaign

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Petit Bateau

Petit Bateau

Campaign goalsRetargeting campaign for Petit BateauCampaign setupRetarget users by showing them the product(s) they put in the cart, and complete, if necessary, with the “Top Products” of the moment (as far as 6 products).If the user puts nothing in the cart, display the Top 6 Products of the moment from the site.Dynamic data feed usedPriceProduct        

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Kiabi

Kiabi

Campaign goalAcquisition campaign from Kiabi – Drive-to-storeScenarioIndicates the user its closest point of salesData feed usedGeo-locationAdvertiser data  BREST POITIERS   

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Du Pareil au Même

Du Pareil au Même

Campaign goalDPAM Acquisition and Retargeting campaignScenarioAcquisition – The carousel displays different top items for each impression.Retargeting – The carousel displays visited items + top items of the same category.Data feed usedTop items list by categoryUser’s path                  

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Vichy

Vichy

Campaign goalsThe Vichy campaign was created to promote the Vichy Christmas gift box. Based on the user’s location, the banner will display the nearest pharmacy where the user can get the product. ADventori allowed to implement into the banner 3,200 retailers.2 scenariosDisplay a specific message if the user is located in an area dense with … Continued

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Kipsta – Decathlon

Kipsta – Decathlon

Campaign goalsRaise the awareness of the new Kipsta Decathlon thermo-sensible product.Campaign setupDisplay the product according to the current weather : rain, snow, cold weather…The ad evolves according to user’s location and weather.Call-To-Action to the website page.Dynamic data feeds usedGeolocationWeather forecastCreation adapted   PARIS STRASBOURG TOULOUSE  SAINT-JEAN-DE-LUZ     

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