Be Inspired

Parions Sport

Campaign goal

Acquisition & retargeting

Scenario

The banner changes depending on several points :

  • User’s location : The closest soccer team will be displayed ( OM, OL or PSG )
  • Planning : date of the next match will be presented
  • Odds : types of bet & winnings possibility are adapted to the match’s odds
In case of retargeting, the 1st sequence displays the number of remaining steps before the creation of user’s account.

Data used

  • User’s path
  • User’s location
  • Matchs planning
  • Matchs odds

iProspect

original_Parions_Sport_En_Ligne

 

 

 

 

 

 

Acquisition campaign – Paris

 

Retargeting campaign – Marseille

 

 

 

Retargeting campaign – Lyon

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