Time-based

Objectives – In addition to their “always-on” digital communication led by ADventori, OUIGO communicates through special operations to promote their highlights. So, OUIGO has launched two seasonal sales: “Boost Été + Déstockage” and “ODV Octobre”. – Acquisition and retargeting campaigns. Scenario Boost Été + Déstockage: Launched throughout June, the campaign aims to tease the great … Continued

Objectives Acquisition campaign brought by RelevanC for 5 brands: Casino Super Marché, Monoprix, Géant Casino, Leader Price, Franprix. Scenario In a drive-to-store approach, the banner will display the closest point of sale to the Internet user with its distance according to its geolocation and will scroll through a carousel of brands available in the store. … Continued

Objectives Promote the Lay’s range of crisps during the holiday season in Russia. Video broadcasting DV360 Russia. Scenario Based on Weborama’s audience segments, and the brand and creative agency’s scriptwriting decisions, the videos are personalized by presenting different moods, teasers and products in the final packshot. 18 segments, 62 videos generated (6 sec and 15 … Continued

Objectives Acquisition campaign to remind future/actual donors that the end of the year is the last few weeks to take advantage of 2020 income tax reductions. Scenario It is an operation launched on certain audiences (Prospects and New Occasional Donors) of the usual always-on, combining geolocation and message variation. Once the Internet user is geolocated, … Continued

Objectives Acquisition campaign to promote The Ligue One offer on Canal+Acquisition and retargeting campaign to promote « Multiprogramme Cinema -26ans » offer Scenario Depending on interests of The Internet user (sport, cinema, series) as well as his age group (e. g. -26yo) the banners are personalized. Depending on the time of the year, banners with generalist offers … Continued

Objectives Always on acquisition and retargeting campaign, on desktop and mobile, to promote donations for Médecins sans frontières (MSF). Scenario Acquisition Depending on the user’s profile (7 audience segments), the banner displays a different message Highlighting the online shop (boutique.msf.fr/fr/) and the site calling for legacies (https://leguez.msf.fr/)Multivariant testing between several images Retargeting The message and … Continued

Objective Acquisition campaign to promote the FDJ’s online betting offer “Parions Sport”.Desktop & mobile Scenario The banner is adapted according to the schedule and importance of the matches previously defined by FDJ. In some cases, user’s location is activated to promote matches close to the Internet user’s position.Depending on the schedule of sporting events, three … Continued

Objective Always-on Acquisition and Retargeting campaign to promote RMC Sport digital offer. Scenario Depending on the sporting events schedule (Champions League, Premier League, Basketball, etc.) the banner displays the matches to be played on RMC Sport with: Team names and logosImages of the playersThe match schedule Data Used DatesCompetition scheduleWording & ImagesDMP Data Generic Banner … Continued

Objectives Acquisition and retargeting campaign for Paris La Défense Arena. Scenario The banner adapts and displays: The next match to come in Paris La Défense ArenaThe next games of Racing 92The minimum price of the available tickets Informations date, time of the game Data Used User path (retargeting)Date and hour of the day Tag and … Continued

ObjectiveCampaign for the launch of Samsung’s Galaxy Note 9, operated on Google CM and Studio.Desktop (IAB + Skin format) and mobile campaign.ScenariosPre-order periodTo encourage pre-orders, the banner displays :-A trade-in offer depending on the user’s current mobile device (user-agent).-A countdown  with time remaining to benefit from this offer.Launch periodThe banner displays several product USP depending … Continued

ObjectivesWeb to store “always on” acquisition campaign.ScenarioInform the user of the distance to the nearest restaurant.Geolocation of the restaurant nearby.Highlighting and updating promotional and commercial offers according to the offer schedule.Data UsedUser’s locationImages, textsCommercial offer: day / date / calendar    Marseille – 9 minutesParis – 5 minutesNiort – 2 minutesArras – 3 minutes 

Campaign goalHighlighting the limited Bouygues telecom & Nokia 7 plus offer.Skin FormatScenarioDynamic skin, on desktop, tablet and mobile devices.It integrates a countdown that run until the end of the Nokia 7 plus offer. Data usedTime : date & hours Skin integrating a countdown for the limited offer.  

Campaign goal Acquisition campaign during the FIFA World Cup 2018 – Standart IAB formats and skins.  ScenarioDepending on the competition schedule, the banner presents the 2 nexts matches broadcasted on beIn Sports.Dynamic criteria DateCompetition scheduleWording & ImagesBanner displayed on June the 26th, 2018Denmark/France & Australia/PeruBanner displayed on June the 25h, 2018Russia/Saudi Arabia & Egypt/UruguayBanner displayed on June … Continued

Campaign goal Video branding campaign during the FIFA World Cup 2018.  ScenarioDepending on the competition schedule, the ad presents the next match in an overlay at the beginning and at the end of the video.Dynamic criteria DateCompetition scheduleWording & Images  Brazil – Switzerland France – Australia 

Campaign goalsBranding campaign (standard IAB formats + skins). KIA takes advantage of its FIFA Worldcup Official Sponsor status to promote the KIA Stonic.ScenariosDepending on the competition schedule, the banners display:Before de games: countdown before the next match and presentation of the involved teamsDuring the games: real-time scores and reaction to notable actions (cards, goals, penalties…)After … Continued

Campaign goal  Drive-to-Store & CRM display campaignSpecial World Cup CampaignScenario World Cup Special A countdown is displayed before the World Cup starts. Offers Random selection of top products Offer is adapted depending on the DMP solution segments & recommendation. It evolves depending on the user’s profile and history with the brand (last buy, visited pages, … Continued

Campaign goal  Acquisition and branding campaign on mobile – web mobile and In-appScenarioThe banners and the display different catchphrases and offers, depending on:The day of the weekThe hour of the day which is displayed directly in the advertisementDynamic criteria  Day and hourImages & WordingClick on the images below to launch the videosInterstitial displayed to a … Continued

ObjectiveCampaign promoting the launch of Samsung’s new Galaxy S9 mobile phone. Desktop & mobile campaign.Scenario3 launch companion scenarios: Pre-order / Launch / Cross-sellEach creation presents a message adapted to the USP put forward, and to the user in his phase of purchase or interest.In pre-launch, a countdown is set up to encourage pre-orders.In the cross-sell … Continued

ObjectiveTeasing, acquisition and retargeting campaign promoting Ouigo’s Summer Sales.ScenariosTeasingThe banner integrates a countdown displaying how much time is left before the launch of the sales.AcquisitionBased on the user’s location, the banner displays a Ouigo offer departing from the nearest train station from the user.RetargetingThe banner displays the last Ouigo offer (date, origin/destination and price) seen … Continued

ObjectivesIncrease the number of sign-ups on FDJ’s websiteOptimize banners production costsNative advertising campaign, on MSN and La Provence websites.ScenarioThe next drawing lots date and the next jackpot’s amount displayed on the banners are updated in real-time.After clicking on the banner, redirection to a sign up form to create a FDJ account.Data usedDrawing lots and jackpots … Continued

Campaign goal  Drive-to-Store and display CRM campaignScenarioThe banner and the message evolve depending of :The user’s profile and history with the brand (product affinity / purchase channel)His geolocation and opening hours of the closest storesDynamic criteria  Advertisers DMP (Ysance)User’s locationList of point of salesImages & Wording   Click on the images below to launch the videos … Continued

 ObjectiveAcquisition campaign promoting Carrefour’s Express Delivery Service.ScenariosDepending on the user’s weather and time:Visual and wording adapted to the weatherDisplay of the estimated time of deliveryData usedTime + delivery timeUser’s locationWeather    Weather: rain – Time: 16h03   Weather: sun – Time: 09h10    Skin format, Weather: sun– Time: 12h29      

ObjectiveAcquisition campaign, exclusively in site skin ads promoting the « Unbeatable Offers » by Cdiscount.ScenarioThe skin ad displays a countdown showing how much time is left to take advantage of the offers displayed.Two offers are displayed randomly amongst the product feed, with their available stock.When clicking on:The skin header, redirection to the “Unbeatable Offers” general pageOne of the … Continued

Campaign goal  Branding & drive-to-store campaign during Euro 2016ScenarioThe banner displays :A different message depending on the day and the French team’s resultThe address of the nearest restaurantDynamic criteria  DateFrench Football team’s resultsWordingUser’s locationPoint of sales  Day beforeDefeat of the french teamDrawn gameVictory of the french team 

Campaign goalAcquisition campaign promoting the new Heineken beer with no alcohol: Heineken 0.0 by playing on the fact that you can drink it at anytime of the day.ScenarioThe banner displays the time of the day and the message is adapted to the time slot:Generic message in the morning : « where we want, when we want »Personalised … Continued

Objectives Increase the number of sign-ups on FDJ’s websiteOptimize banners production costsScenarios Always-on campaign Next drawing lots’ date and the jackpot’s amount are updated automatically. Contextualisation on leboncoin The message and image displayed are adapted to the visited category on leboncoin: real-estate, job, automotive etc. Data usedFeed of drawing lots’ dates and jackpots’ amountsLeboncoin data  … Continued

ObjectivesAcquisition campaign promoting the download of Domino’s app. Mobile campaign with in-banner video. ScenariosThe message is adapted according to the time of day:During delivery times, incentive to order via the app.Outside delivery times, incentive to download the app.Data usedDelivery hours    10 am: incentive to download the app          7 pm: incentive to order via the app     

Campaign goalAcquisition & retargetingScenarioThe banner changes depending on several points :User’s location : The closest soccer team will be displayed ( OM, OL or PSG )Planning : date of the next match will be presentedOdds : types of bet & winnings possibility are adapted to the match’s odds In case of retargeting, the 1st sequence … Continued

Campaign goalSuggest Wonderbox gift box adapted to the user’s preferences.Reinforce campaign with several special offers.ScenarioPersonalization of the message and the offer, depending on the trading segments defined by the agency.Push promotional offer according to timing before Christmas.Dynamic criteria3rd party Data/ Trading segmentsBox list by categoryPromotional offers planning              

Campaign goalsLeads generation campaignScenariosA/B test on 3 different scenarios:1. Yield management ScenarioUser location, then display of the closest airport top destinations + mention of the time left before offer ending « Only 4 days left ».2. Discount ScenarioIdem but with the mention of the possible savings « Save up to 386€ ».3. Non DCO ScenarioWith a generic offer with … Continued

Campaign goalAcquisition & retargeting campaign highlighting Pierre & Vacances Ski resorts residences.ScenarioThe banner is personalised, according to:The weather: Different catch line depending on whether it is snowing or clear blue sky in the ski resort.The segment/target: Messages and pictures adapted to the targeted segment (family with kids, young adults…).The resort offer: Random display of several accommodations matching the … Continued

Campaign goalsAcquisition campaign to promote Le Figaro Premium towards French speakers abroad, in more than 50 countries.ScenariosDepending on the location, the banner displays :The user’s town and its pictureThe offer’s availability hourDynamic criteriaLocationTown : wording and imageAvailability hours   Message displayed for a user in Sydney  Message displayed for a user in Washington Message displayed for a user in … Continued

Campaign goalSkoda Fabia acquisition campaignHighlight the new Skoda equipment: The fatigue detectionScenariosThe message evolves depending on the hour of the day.Dynamic criteriaHours of the dayWordingMessage displayed between  midnight and 06 amMessage displayed between noon and 6 pmMessage displayed between 06am and noonMessage displayed between 06pm and midnight

Campaign goalMcDonald’s Branding Campaign on mobile : web mobile and In-app.Scenario The interstitial evolves depending on the hour of the day :5 different images and wordingsThe exact hour is displayed on some particular visualsThe responsive ad is automatically adapted to the format and to the tilting of the mobile phone.Dynamic criteriaHours of the dayImagesWording  Message displayed … Continued

Campaign goalbeINsports acquisition campaign during the Euro 2016 – European Football CupScenarioDepending on the competition schedule, the banner displays :The matches of the day and the day afterThe presenters’ names and photosThe broadcasting channel (beINSports 1, beINSports 2 …)Dynamic criteriaDateCompetition scheduleWording & Images  Banner highlighting the matches of the French Team Banner displayed on June the 11th … Continued

ContextThe “ Compagnie des Alpes ” (CDA) is a world leader in the ski resorts market and the n°4 of the European leisure destinations. Following the strategic advice of Performics, ADventori has been asked to propose a one-to-one personalized experience by contextualizing display campaigns of CDA’s French and Belgian leisure parks.This campaign will be set … Continued

Campaign goalCharles & Alice acquisition campaignMulti-variant testingScenarioDisplays a different message depending on:WeatherTiming / HoursRandom display of:Charles & Alice ProductsWordingsCTACampaign optimization after evaluation of every elementDynamic criteriaLocation & WeatherTiming / Hours  Time from 7am to 11am  Time from 4pm to 6pm   Weather Sunny  Weather Sunny Spell  

Campaign goalDomino’s Pizza acquisition campaign including an offer beIN SPORTS or Fox VOD.ScenarioDepending on the day of the week, and sporting events in progress, the user is offered a free VOD offer or a beIN SPORTS access to watch a match of the Champions League. Dynamic criteriaDate and timeCounter of available menusData feed product film … Continued

Retargeting campaign

Campaign goalsAcquisition campaign for McDonald’s using the weather forecast solution on mobile in order to increase in-store traffic.Campaign setupThe user can be localized via his/her mobile phone; once done, an interstitial is displayed based on the weather forecast of his/her location, proposing a discount in a nearby McDonald.Dynamics criteriaWeather forecast feedUser’s locationTime of the day    GOOD … Continued

Campaign goalBrand and Acquisition for the launch of the new Huawei Honor 7ScenarioDisplays a countdown announcing the launching day of the new Huawei MobileDynamic criteriaTiming/Hours    Countdown   

Campaign goalsAcquisition & Retargeting campaign for CeweScenarioLong run campaign with relevant catchphrases, depending on the time before a specific occasion (Christmas, Valentine’s day…)Multi-variant testing sur différents visuels et accrochesDynamic criteriaDateDate of Special occasionsList of taglines depending on the time remaining    MULTI-VARIANT TESTING         BEFORE A SPECIAL EVENT      

Campaign goalsAcquisition. Co-branded campaign BNP / SCNF : BNP offers graduates with Distinction the SNCF « young card ».Campaign setup2 scenarios, 3 creative: adapt messages before and after the results (4th of July).Before: – « Your opportunity begins July 4 »After: – 1 message for long travel distance – 1 for short (WE)User is geo-located. Depending on his location, … Continued