Objectives
- Increase the number of sign-ups on FDJ’s website
- Optimize banners production costs
Native advertising campaign, on MSN and La Provence websites.
Scenario
The next drawing lots date and the next jackpot’s amount displayed on the banners are updated in real-time.
After clicking on the banner, redirection to a sign up form to create a FDJ account.
Data used
- Drawing lots and jackpots feeds
Redirect to a sign up form to create a FDJ account
