Samsung – Galaxy S9

Objective

Campaign promoting the launch of Samsung’s new Galaxy S9 mobile phone. Desktop & mobile campaign.

Scenario

3 launch companion scenarios: Pre-order / Launch / Cross-sell
Each creation presents a message adapted to the USP put forward, and to the user in his phase of purchase or interest.
In pre-launch, a countdown is set up to encourage pre-orders.
In the cross-sell phase, messages are punctuated with proposals for dedicated accessories.

Data used

• Date & time
• 3rd party data
• Advertiser data