Objective
Campaign for the launch of Samsung’s Galaxy Note 9, operated on Google CM and Studio.
Desktop (IAB + Skin format) and mobile campaign.
Scenarios
Pre-order period
To encourage pre-orders, the banner displays :
-A trade-in offer depending on the user’s current mobile device (user-agent).
-A countdown with time remaining to benefit from this offer.
Launch period
The banner displays several product USP depending on the user’s interest (gaming, travel…).
Data used
- Date & hour
- User-agent
- 3rd party data
Advertiser data
Preorder scenario – entrepreneurship interest
Preorder scenario – gaming interest