Campaign goal
- Drive-to-Store & CRM display campaign
- Special World Cup Campaign
Scenario
World Cup Special
A countdown is displayed before the World Cup starts.
Offers
- Random selection of top products
- Offer is adapted depending on the DMP solution segments & recommendation. It evolves depending on the user’s profile and history with the brand (last buy, visited pages, product affinity, delivery preferences…).
Drive-to store message
Depending on the day of the week & the opening hours of the shops, the drive-to-store message evolve : “Your items will be available in 1 hour in your store“, ” Your items will be available in your store monday, It opens at 9 AM“…
Data used
- Days & hours
- DMP segments (Ysance) from advertiser
- User’s location
- Boulanger retailers address and their opening hours.
Campaign displayed on all devices
