Objective
- Acquisition campaign to promote the FDJ’s online betting offer “Parions Sport”.
- Desktop & mobile
Scenario
- The banner is adapted according to the schedule and importance of the matches previously defined by FDJ.
- In some cases, user’s location is activated to promote matches close to the Internet user’s position.
- Depending on the schedule of sporting events, three sports are available: rugby, football and basketball
- Multi-variant testing: match carousel or a single match.
Data Used
- Matches planning
- Matches odds
- User’s location
Basketball – User’s location Paris
Rugby – User’s location Paris
Football – User’s location Paris
Skin – Basketball – User’s location Paris
