Voyage privé

Campaign goals

Leads generation campaign

Scenarios

A/B test on 3 different scenarios:

1. Yield management Scenario
User location, then display of the closest airport top destinations + mention of the time left before offer ending « Only 4 days left ».

2. Discount Scenario
Idem but with the mention of the possible savings « Save up to 386€ ».

3. Non DCO Scenario
With a generic offer with a departure from Paris

Data used

• User’s location
• Top destinations by airports
• Price, discount, days of the offers