Sports Feeds

Objectives Acquisition campaign to promote The Ligue One offer on Canal+Acquisition and retargeting campaign to promote « Multiprogramme Cinema -26ans » offer Scenario Depending on interests of The Internet user (sport, cinema, series) as well as his age group (e. g. -26yo) the banners are personalized. Depending on the time of the year, banners with generalist offers … Continued

Objective Acquisition campaign to promote the FDJ’s online betting offer “Parions Sport”.Desktop & mobile Scenario The banner is adapted according to the schedule and importance of the matches previously defined by FDJ. In some cases, user’s location is activated to promote matches close to the Internet user’s position.Depending on the schedule of sporting events, three … Continued

Objective Always-on Acquisition and Retargeting campaign to promote RMC Sport digital offer. Scenario Depending on the sporting events schedule (Champions League, Premier League, Basketball, etc.) the banner displays the matches to be played on RMC Sport with: Team names and logosImages of the playersThe match schedule Data Used DatesCompetition scheduleWording & ImagesDMP Data Generic Banner … Continued

Objectives Acquisition and retargeting campaign for Paris La Défense Arena. Scenario The banner adapts and displays: The next match to come in Paris La Défense ArenaThe next games of Racing 92The minimum price of the available tickets Informations date, time of the game Data Used User path (retargeting)Date and hour of the day Tag and … Continued

Objectives Acquisition campaign for Burger King to promote its partnership with Deliveroo Desktop & web mobile Scenario Personalized messages based on the competition schedule and the user’s browsing hour. It will be different before, during, after and at halftime of the match. Data Used DateCompetition scheduleWording & images Banner displayed before the game Banner displayed … Continued

Campaign goal Branding campaign during the FIFA World Cup 2018, in the United States and Mexico.  ScenarioFor each game, the skin format displays in real time:-The playing teams-The playing time-The score-The name of the scorersDynamic criteria Date & Competition scheduleWording & ImagesSport data feeds : playing time, scores, scorers skin displayed during Uruguay – France 

Campaign goal Branding campaign during the FIFA World Cup 2018, in the United States and Mexico.  ScenarioFor each game, the skin format displays in real time:-The playing teams-The playing time-The score-The name of the scorersDynamic criteria Date & Competition scheduleWording & ImagesSport data feeds : playing time, scores, scorers Skin displayed during Brasil vs Mexico Skin displayed during … Continued

Campaign goal Acquisition campaign during the FIFA World Cup 2018 – Standart IAB formats and skins.  ScenarioDepending on the competition schedule, the banner presents the 2 nexts matches broadcasted on beIn Sports.Dynamic criteria DateCompetition scheduleWording & ImagesBanner displayed on June the 26th, 2018Denmark/France & Australia/PeruBanner displayed on June the 25h, 2018Russia/Saudi Arabia & Egypt/UruguayBanner displayed on June … Continued

Campaign goal Video branding campaign during the FIFA World Cup 2018.  ScenarioDepending on the competition schedule, the ad presents the next match in an overlay at the beginning and at the end of the video.Dynamic criteria DateCompetition scheduleWording & Images  Brazil – Switzerland France – Australia 

Campaign goalsBranding campaign (standard IAB formats + skins). KIA takes advantage of its FIFA Worldcup Official Sponsor status to promote the KIA Stonic.ScenariosDepending on the competition schedule, the banners display:Before de games: countdown before the next match and presentation of the involved teamsDuring the games: real-time scores and reaction to notable actions (cards, goals, penalties…)After … Continued

Campaign goalAcquisition campaign launched in 11 countries during the 2018 Winter Olympics Games.Desktop and mobile campaign (web-mobile & in-app).ScenarioDepending on the user’s location, the banner displays the corresponding country’s flag and its medals counts, updated hourly.Data usedUser’s locationMedals counts feed      FranceGermany  CanadaItaly  NetherlandsNorway

Campaign goal  Branding & drive-to-store campaign during Euro 2016ScenarioThe banner displays :A different message depending on the day and the French team’s resultThe address of the nearest restaurantDynamic criteria  DateFrench Football team’s resultsWordingUser’s locationPoint of sales  Day beforeDefeat of the french teamDrawn gameVictory of the french team 

ObjectivePromotion of Eurobet’s online sports betting service. Desktop & mobile campaign, launched in Italy.ScenarioBased on the competition schedule, the banner displays:Date + hourTeams’ name + logoBetting oddsWording is adapted to the different actions of the match, based on pre-defined scenarios.Redirection to the match betting odds’ page on Eurobet’s website.Data usedSport feed (score, goals, actions, etc.)Betting … Continued

Campaign goal  Branding Campaign on mobile –web mobile and In-app during the European Football CupScenarioDepending on the competition schedule, the banner displays the matches of the dayDynamic criteria  DateCompetition scheduleWording & Images   Match poster       

Campaign goalAcquisition & retargetingScenarioThe banner changes depending on several points :User’s location : The closest soccer team will be displayed ( OM, OL or PSG )Planning : date of the next match will be presentedOdds : types of bet & winnings possibility are adapted to the match’s odds In case of retargeting, the 1st sequence … Continued

Campaign goalsWeb and mobile (web-mobile & in-app) self promotion campaign for Eurosport, on Eurosport’s website and app.Promotion of the Eurosport Player offer during the French Football Cup.ScenariosDepending on the competition schedule, the banner displays for one of the upcoming games:The teams namesThe stage of the competition (quarters, semi-finals, endgame…)The game timeData usedCompetition scheduleWording Click on the … Continued

Campaign goalbeINsports acquisition campaign during the Euro 2016 – European Football CupScenarioDepending on the competition schedule, the banner displays :The matches of the day and the day afterThe presenters’ names and photosThe broadcasting channel (beINSports 1, beINSports 2 …)Dynamic criteriaDateCompetition scheduleWording & Images  Banner highlighting the matches of the French Team Banner displayed on June the 11th … Continued

Campaing GoalAcquisition campaignScenarioVolkswagen, official Partner of the France National Football Team.It uses the different actions of the match France-Serbia to communicate on several offers (Pack, Gamme).10 scenarios up to respond to each action.Data feed usedMatch actions data feedSynchronization with TVTY   YELLOW CARD  HALF TIME   GOAL OF BENZEMA   VICTORY FRANCE 

Campaign goalDomino’s Pizza acquisition campaign including an offer beIN SPORTS or Fox VOD.ScenarioDepending on the day of the week, and sporting events in progress, the user is offered a free VOD offer or a beIN SPORTS access to watch a match of the Champions League. Dynamic criteriaDate and timeCounter of available menusData feed product film … Continued

Campaign goalsWeb Acquisition campaign in Germany, United-Kingdom and Spain.ScenarioDisplays in Real-Time the Roland-Garros players name to engage the Sport Intentionists to subscribe to the Eurosport Channel.Data basedSport Data feedIntentionists targeting data (3rd party)Languages : English, Spanish and German  UK  Germany   Spain  

Campaign goalBranding Campaign for BNP ScenarioBNP, official partner of the Roland Garros Tennis contest, plays with original data of tournament: number of towels used, distance run…Data basedAdvertiserDay    

Campaign goalsBranding campaign in Czech Republic for Skoda, official partner of the Hockey national team.ScenarioGive real time match’s scoring + TVTY TV trigger.Data basedSport match feedTVTY Synchro  FINLAND – RUSSIA  USA – SLOVAKIA      CANADA – USA     CZECH REPUBLIC- USA