Eurobet

Objective

Promotion of Eurobet’s online sports betting service. Desktop & mobile campaign, launched in Italy.

Scenario

Based on the competition schedule, the banner displays:

• Date + hour
• Teams’ name + logo
• Betting odds
• Wording is adapted to the different actions of the match, based on pre-defined scenarios.

Redirection to the match betting odds’ page on Eurobet’s website.

Data used

• Sport feed (score, goals, actions, etc.)
• Betting odds feed
• Competiton schedule