Campaign goalsAcquisition campaign promoting the Sancy Massif.ScenarioThe message and visual are adapted to the target segment: family, senior or sport.Depending on the user’s location, the banner displays the travel time to the Sancy Massif in a maximum radius of 150km.Dynamic criteriaUser’s location3rd party data Example 1 Sequence 1 adapted to the family segment Sequence 2 adapted … Continued
ObjectivesAcquisition campaign showcasing the missions offered by the Service Civique’s agency by department. Multi-device campaign: desktop and mobile. ScenariosThe offer is adapted to the user’s location: Number of missions available in the user’s department by category (random choice: health, sport, environment etc.)The visuals are adapted to the selected category. Data usedGeolocationList of offers by category … Continued
